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Every good marketing strategy starts with a marketing plan. These can be anywhere from extensive (and expensive) to simple; the latter of which often proves to be the most powerful, surprisingly [...]

Company business cards are a staple of marketing and advertising for any business – and quite often the least regarded component of a branding strategy. While many business owners will devote a [...]

In a recent PearTree Design blog article, “What Color Is Your Brand?”, we explored how strategic use of select colors can have a significant influence on the mood and actions of the viewing [...]

At PearTree Design, we understand how critical it is for your company to have a powerful and cohesive brand throughout your marketing materials. This is why our expert team creates your designs [...]

The psychology of color is likely a concept you’ve heard about before; how certain colors can evoke specific moods, invite desired actions and create particular energies in the viewer. Color [...]

There’s an endless variety of unique logo design possibilities to choose from when selecting the right company logo for your business; and an equally abundant pool of missteps to be made in the [...]

To date, we’ve discussed the best practices for selecting graphic design for your company marketing, and even how to choose the best firm to design and create them for you. So what’s next? Now [...]

In this age of internet advertising, email promotions and instant worldwide connectivity, it’s easy to forget that once upon a time, people actually used to communicate only by means of direct [...]

There’s no shortage of businesses, freelancers and ‘wanna-be’s out there who label themselves as graphic designers these days. Some college-educated, others who have learned graphics on the job. [...]

Yet another all-important component of your marketing strategy is a distinctly compelling company brochure design; one that effectively catches the eye and grabs the interest of potential [...]