Creative Print & Digital

FAQ’s

A spark, an idea, a simple inclination is where the seeds for logo, website, brochure or branding design germinate. At the early stage in the entrepreneurial process everything is new and exciting — down the line, you will probably have gone through enough scratch paper to deforest a mountain valley, a copious amount of ink to have written a classic novel; and dozens of rounds of critique from your significant other and contemporaries. Here is where you might be ready to ask, “What’s next? Who should I call to help me realize my dreams visually?”

Which is very likely why you’re here; welcome to PearTree Design.

Choosing a graphic design firm is one of the most important decisions you will make for your business. Finding a company that not only has the experience and portfolio, but equally important, gels with you and your team is critical to the success of your vision.

Once the deliberation is over and you have your graphic design team in place, its time to bring your concept to reality.

Graphic Design Explained

Good contemporary graphic design lives in our daily lives in little moments, like the sigh of relief from a mom with three hungry kids in the car when she sees the McDonald’s Golden Arches, or the sense of comfort when we reach for the pink bottle of Pepto Bismol. These colors and symbols…
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The Impact of Traditional Graphic Design and Computer Aided Design

While many artists like to wax philosophic about graphic design styles that have evolved throughout history — such as Victorian, Art Deco, Art Nouveau, Late Modern, Postmodern and others — they apply primarily to gallery and patron-driven art.

In the retail world, the primary styles in play are traditional graphic design and digital graphic design (also known as Computer Aided Design). This distinction… Read More >

The Difference Between a Graphic Design Consultant and a Freelancer

The most common pitfall of most small businesses and burgeoning brands is the constant tug-of-war between quality and cost. Freelancers have less overhead than agencies so they can charge much less, but in many cases, those clients find out that they only got what they paid for. Freelancers don’t… Read More >

The Different Types of Graphic Design

Artists will talk about the difference between contemporary graphic design and modern graphic design, with an emphasis on some of the art movements sparked by commercial design. They’ll point out how the Art Deco movement started with… Read More >

Business Benefit of Creative Graphic Design

Today’s digital graphic design also makes use of a wider variety of tools than ever before, making it easier than ever for an artist to create pretty much whatever anyone can imagine. With the advent of photoshop design, font tools, 3D vectoring and more, we can find graphic arts solutions faster… Read More >

Why Do I Need Custom Graphic Design?

For our clients, working with a graphic designer means taking part in our process, asking questions, answering questions and telling us about the elements of your business that inspire you. We bet that if something inspires you to get up in the morning and go to work, there’s a spark in there that could serve to get… Read More >

Hiring a Graphic Design Company or Consultant

Too often, companies go through serious calculations to free up a proper budget for graphic design projects but then speed their way through the hiring and vetting process. At PearTree, our best and longest-lasting clients are the ones who do their homework and take… Read More >

The Cost of Graphic Design

While it may not take a good designer a long time to create a comp sheet of samples, it likely took them 20 years in the business to get the creative mojo that allows them to think and work quickly. It’s part of the reason why graphic design freelance rates fluctuate so wildly, and that makes it difficult for companies to make informed… Read More >

Working With a Graphic Designer

Our culture is integral to how we work with our clients, and it represents the highest level of value we have to offer.

For starters, our designers are the best-educated artists you’re going to find in town. They all have earned Bachelor’s Degrees in either Digital Design or Visual Design — and some have both. They also have knowledge of “old school” and “modern” tools of design. After all, computers aren’t replacements for a good designer but… Read More >

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