If you feel as though your company’s branding is too big to put in the hands of a mid-size agency, you might want to reconsider. Take for example SpinCar — a software company is revolutionizing car shopping. Within 5 short years, SpinCar has delivered more than 300 million “virtual WalkArounds” to car shoppers in 15 countries. That’s when they realized the branding needed to be as powerful as their software. Who did they call? Rather than turn to a high-profile agency, SpinCar looked to PearTree Design. Success was found through a simple, yet memorable and relevant logo, along with supporting marketing materials.