Is Direct Mail Advertising Still Worth It?
In an era of electronic communication and rapid-fire marketing distribution, it’s easy to imagine that direct mail advertising has gone the way of the dinosaurs.
It’s true that we have a seemingly limitless selection of marketing mediums at our disposal these days, but not all companies have the resources and budget to take advantage of all of them. So we sometimes must pick and choose those advertising efforts which will afford us the biggest ‘bang for the buck’.
Email and online marketing may be the first options that come to mind, being readily available and certainly popular. But if you’re not including direct mail advertising in your marketing efforts, you’re missing out on a big slice of a very profitable pie.
Why Direct Mail Advertising is Still Worth The Effort
You are already likely aware that a multi-pronged approach to advertising is the best way to reach all types of potential customers; the more marketing mediums you employ, the greater your reach and the higher the return on your investment.
But this doesn’t mean each individual method alone isn’t critical or valuable. Case in point: direct mail advertising. This tried-and-true method of advertising is not only NOT disappearing from the marketing map, it is in fact still a viable and profitable means of connecting with your potential customers.
Here are just a few reasons you should never discount direct mail advertising as an effective way to market your business or services:
- Visibility – While email and online marketing can be powerful tools when one is checking the inbox or surfing the web, all advertising stops once the machine is shut down. Believe it or not, there are those who actually unplug and walk away for a good portion of the day, and it is in those hours that direct mail advertising picks up the slack.Consider this: it is common for busy people to fetch the mail, walk in the door and drop it on the counter or table as they pass, appearing to forgetting about it, but not actually throwing it away. Now, your marketing materials remain in hardcopy form, easily visible to residents and any visitors they may have. Visitors don’t generally have opportunity to read a resident’s email, but nothing can stop them from laying eyes on any attention-grabbing direct mail pieces that happen to be in full open view. The increased exposure as a result of this is worth its weight in gold.
- Room to Grow – The benefits of hardcopy materials are further compounded by the fact that there are far fewer direct mail advertisements circulating than was the case a decade or more ago, as marketers tend to be focusing greater efforts on the internet for their purposes these days. The beauty of this is that the ‘exodus to online’ effectively reduces your competition in the real-world mailbox. Fewer of them equates to more space for you.
- Accessibility – While it may be hard to fathom, there are still many people who don’t use a computer at all! Yet, they have money to spend, and they are valuable potential customers for your product or services. By omitting the direct mail advertising component from your overall marketing strategy, you’re preventing a great segment of the population from being aware of what you have to offer. Why not take advantage of what online marketers are leaving behind?
It’s easy to see that direct mail advertising makes a tangible different in the world of business and bottom lines. It’s only logical that while online marketing can be a profitable option, direct mail still maintains its status as a viable and worthwhile form of advertising.
The Direct Mail Advertising Experts
At PearTree Design, we combine powerful marketing materials with remarkable strategies to put YOUR business in front of potential customers with direct mail advertising that grabs attention and converts prospects to customers.
Our extensive direct mail advertising experience is readily apparent from the first moment you interact with our team of professionals, to the increased revenue you enjoy as a result of our advertising efforts.
If you haven’t yet considered or hired a direct mail advertising firm for your business, we invite you to give us the opportunity to show you what we do so well. Our many satisfied clients can attest to the professionalism, creativity and proficiency with which we implement your compelling advertising campaigns.
If you’d like to know more about what we can accomplish for your business, or you want to get an idea of pricing for our services, just click here to tell us what you’re looking for, and we’ll email you a custom quote within 24 hours.