Art and commerce are not irreconcilable. They are inextricably intertwined.”— Screenwriter and director Nicholas Meyer, Writer of Houdini, Time After Time, Star Trek II, IV and VI Simply put, art [...]
This is a question which has a variety of different answers, depending on who’s doing the talking. Artists will talk about the difference between contemporary graphic design and modern graphic [...]
How brand design sends the most powerful message Regardless of a businesses’ logo, the most important component to marketing success is cohesive branding; the collective look, feel, and [...]
A great deal of discussion has been made with regard to colors and color schemes, with regard to their strategic application as influential energies within marketing and advertising branding. To [...]
Every good marketing strategy starts with a marketing plan. These can be anywhere from extensive (and expensive) to simple; the latter of which often proves to be the most powerful, surprisingly [...]
Company business cards are a staple of marketing and advertising for any business – and quite often the least regarded component of a branding strategy. While many business owners will devote a [...]
In a recent PearTree Design blog article, “What Color Is Your Brand?”, we explored how strategic use of select colors can have a significant influence on the mood and actions of the viewing [...]
At PearTree Design, we understand how critical it is for your company to have a powerful and cohesive brand throughout your marketing materials. This is why our expert team creates your designs [...]
The psychology of color is likely a concept you’ve heard about before; how certain colors can evoke specific moods, invite desired actions and create particular energies in the viewer. Color [...]
There’s an endless variety of unique logo design possibilities to choose from when selecting the right company logo for your business; and an equally abundant pool of missteps to be made in the [...]