Marketing

Art and commerce are not irreconcilable. They are inextricably intertwined.”— Screenwriter and director Nicholas Meyer, Writer of Houdini, Time After Time, Star Trek II, IV and VI Simply put, art [...]

This is a question which has a variety of different answers, depending on who’s doing the talking. Artists will talk about the difference between contemporary graphic design and modern graphic [...]

How brand design sends the most powerful message Regardless of a businesses’ logo, the most important component to marketing success is cohesive branding; the collective look, feel, and [...]

A great deal of discussion has been made with regard to colors and color schemes, with regard to their strategic application as influential energies within marketing and advertising branding. To [...]

Every good marketing strategy starts with a marketing plan. These can be anywhere from extensive (and expensive) to simple; the latter of which often proves to be the most powerful, surprisingly [...]

Company business cards are a staple of marketing and advertising for any business – and quite often the least regarded component of a branding strategy. While many business owners will devote a [...]

In a recent PearTree Design blog article, “What Color Is Your Brand?”, we explored how strategic use of select colors can have a significant influence on the mood and actions of the viewing [...]

At PearTree Design, we understand how critical it is for your company to have a powerful and cohesive brand throughout your marketing materials. This is why our expert team creates your designs [...]

The psychology of color is likely a concept you’ve heard about before; how certain colors can evoke specific moods, invite desired actions and create particular energies in the viewer. Color [...]

There’s an endless variety of unique logo design possibilities to choose from when selecting the right company logo for your business; and an equally abundant pool of missteps to be made in the [...]