Boston Ale House

Located in Boston’s trendy neighborhood of West Roxbury, Boston Ale House owners sought to make a grand entrance with their unique vision of local sports bar cloaked in a posh NYC eatery.

To achieve that vision they partnered with PearTree Design to set the stage.

Our brand strategy was to establish the “all-pro athlete in a Brooks Brothers suit” persona. A sports-like icon was developed for the logo, finished in rich black and silver foil. We then applied it to create sophisticated branding — from napkins, takeout bags, and menus to signage, stationary and website.

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