8 Benefits to Using a Professional Website Design Firm
48% of people consider web design as the number one factor for business credibility.
If you’re looking to be at the top of your online marketing game, you must have a website that is progressive, captivating, easy to navigate and most of all, compelling. Because of the many options available today to build your own website, many small business owners opt to do it themselves.
However, this may turn out to be a costly mistake as there are many aspects to website design that a professional can do, that you probably can’t do yourself.
Keep reading to learn why you should hire a professional website design firm rather than trying to design your own website.
1. Customized Design
If your website looks generic — or worse — like every other website within your industry, it will be impossile for you to stand out and make it difficult for potential customers to find the value in your business. In that case, your audience may simply tune out and move on to the next website. This will create an exceptionally high “bounce rate”.
However, a sure-fire way to get and retain your audiences attention past the critical 10-second mark is with a unique design experience. The longer a visitor stays on your websit, the more likely they are to becoming a customer.
2. Faster Website
One of the most common reasons a website sacrifices visitors in those first crucial 10 seconds is if the site takes too long to load. Today, we all live at the speed of light and most people aren’t willing to wait more than a couple of seconds for a website to load.
Web design professionals know how to streamline every process — optimize code, images and scripts (and eliminate unnecessary ones), that will have your website loading within seconds, if not milliseconds. They also know how to make your website work best with your hosting service, for optimal speed.
3. Better SEO
Search engine optimization (SEO) determines how easy it is for search engines to find your website and how likely it is to appear at the top of search results. Having your site optimized for SEO will help you get more organic traffic.
When a professional builds your website, they embed SEO into the fabric of the site. This will help your site have a firm foundation from which you can build a strong SEO campaign.
4. The Almighty Content
Professional web design firms usually offer more services than just design — including graphic design, copywriting, and marketing.
The truth is, a great website design is secondary to the actual content on the website. Hiring an experienced graphic design and marketing firm will give your business a tremendous advantage — they know how to write content, create video and imagery that will appeal to your audience, and keep you on top of the competition.
5. Get a User-Friendly Website
One of the biggest factors in how long a person stays on your website is how user-friendly it is.
If someone can’t easily find the information they came for, or how to contact your business, they’re not going to stay long. Instead, they’re going to head over to a competitor’s site that offers a more user-friendly experience.
Avoid losing potential customers because of a poorly-designed website by hiring professionals. Expert web designers know how to organize information through design that will create an optimal experience, free of clutter, and easy to navigate. A fully functional, user-friendly website is the most important factor in keeping visitors on your site.
6. Have a Mobile-Optimized Site
Today, it’s estimated that around half of people worldwide use their phones to access the internet. For that reason, it’s essential to have a website that is “responsive” to match the screen size and functionality of a mobile phone or tablet. That means your website will appear and function much differently on a phone than on a desktop computer.
By hiring a web design firm, you can ensure that your website is fully optimized for all users across all devices. If you’re site is not responsive to all devices, you can guarantee your visitors won’t be on your site very long.
Not sure if your website is optimized for mobile devices ? Simply pull up your site on your smartphone. If you have to zoom to read the content, images appear awkward, or can’t tap any links because they are too small, it’s time to call in a professional.
7. Save Time
One of the best reasons to hire a professional when looking to build a website is that it will save you time. Although most anyone could learn web design or use a website builder, both of these routes are extremely time-consuming.
Beyond that, there’s a good chance that once you have the website designed, you’re going to spend many more hours updating it and troubleshooting problems.
Instead of putting your valuable time into designing a website, let an expert handle it while you focus on building your business.
8. Keep Up with New Trends
Month after month new trends are formed within the web design industry. It’s important to keep up if you want your website to be modern and compelling to your visitors. However, it can also be time-consuming to follow all of these trends.
Web designers make their living in part by knowing about these trends and following them. They’ll not only know which trends are here to stay but also which ones will work best for your brand and site.
This allows you to get the most modern website possible without the additional headache of researching what should be added or removed from your site.
Ready to Hire a Website Design Firm?
In a nutshell, an expert website design firm will deliver a website that is unique to your business and succinctly delivers your message to your audience.
If you’re ready to discuss your project with a qualified team of designers, contact us today for a quote. Our amazing team of professional graphic artists and web developers will help meet your web design goals.